The Turning Challenges into Opportunities: How GBT Emerged Stronger from the Pandemic


Paving the Way for a Bright Future in 2024

Over the past few years, organisations worldwide have faced an unprecedented challenge—the global pandemic. The world came to a standstill as businesses, both big and small, grappled with uncertainty, economic turmoil, and the need to adapt to new their first time sponsoring the event, and we are grateful for their support. 

As the co-founders of GBT (Golf and Business Together), we were no strangers to these challenges. Yet, in the face of adversity, we decided not only to weather the storm but also to emerge stronger, more resilient, and better positioned to serve our community of business owners and managers.

Embracing Change for Survival:

When the pandemic hit, GBT was on the brink of launching its 2020 tour. The excitement was palpable. Golf and business events were lined up, and our community of like-minded individuals was growing steadily. But, like everyone else, we were forced to hit the pause button as COVID-19 disrupted life as we knew it.

Adapting to New Norms:

With a deep commitment to our members and a shared passion for golf and business, we quickly shifted gears. We implemented stringent safety measures, including temperature checks, mask mandates, and social distancing, to ensure the well-being of our participants.

Relocating the Finals:

Despite the challenges, we remained steadfast in our determination to provide business owners and managers with a platform for networking, camaraderie, and competition. This led to a pivotal decision—relocating the tour finals from abroad to the UK. It was a choice driven by the need to adapt, to ensure safety, and to keep our community engaged.

Despite Keeping the Momentum Alive:

While the pandemic brought about countless hardships, we recognised that it also presented an opportunity—the chance to offer support, positivity, and something to look forward to in challenging times.the challenges, we remained steadfast in our determination to provide business owners and managers with a platform for networking, camaraderie, and competition. 

Community Building:

Throughout the pandemic, our community continued to grow, offering support and a sense of belonging when it was needed most. We provided a platform for our members to connect, share experiences, and offer support to one another.

Preparing for 2024:

As we look ahead, we are excited about what the future holds for GBT. The lessons we’ve learned from navigating through turbulent waters have prepared us for an even brighter and more engaging 2024 tour.

Join Us for an Exciting Future

In the spirit of resilience, optimism, and progress, we invite business owners and managers to join the GBT Network. Our mission is to create opportunities for connection, networking, and growth in both golf and business.

As we emerge from the shadows of the pandemic, we’re more committed than ever to providing a vibrant community where like-minded individuals can thrive. The GBT Network offers a platform to meet new people, forge valuable connections, and experience the thrill of competition on some of the finest golf courses.

In 2024, we’re gearing up for an unforgettable tour, and we want you to be a part of it. Let’s transform challenges into opportunities, together.

Join us in building a brighter future, one swing at a time. 

To become a member of the GBT Member Network is easy. Simply visit our website’s GBT member network page to sign up, and you will have access to a wealth of resources and information that will help you improve your golf game, connect with other like-minded business owners golfers, stay up to date on the latest business, golf news and trends.

At the GBT, we are committed to supporting our business owners and managers through golf and creating opportunities for business owners of all levels to connect, learn, and play. We believe that golf is more than just a game – it’s a community. And as a member of the GBT Member Network, you will be part of that community.

So, if you’re a business owner, manager that is passionate about golf and wants to be part of a vibrant and supportive community, we invite you to join the GBT Member Network today. 

CATAX GBT 2022 Main Tour Sponsor