Creating the right culture is crucial for companies

I hear statements like this frequently from many different people, ‘oh no back to work’, ‘can’t wait til Fri’, ‘I hate my job’ etc etc. Now whilst I’m sure there aren’t many individuals who do cartwheels on their way into work each day the workplace should not be somewhere people hate going to.

Having a great culture in your company will help to create enthusiasm amongst employees which makes for a happier workforce. And employees that are happy tend to be more productive which can only be a positive for business.

Creating a great company culture requires employers to invest in their people. If employees are motivated they are more likely to stay with an employer which will save money on recruitment and staff absenteeism.

So how do you create your own unique company culture that both attracts and retains staff?

Commitment

This needs to come from the very top with all levels of management showing their staff that everyone is working together to create a great culture with clear and inclusive leadership being shown.

Be responsive to staff needs

Things like flexi-time hours, early finish incentives and work from home options are lifestyle benefits that are becoming more attractive to prospective employees as they help develop a good work/life balance.

Training and development

Ensuring staff receive ongoing training and development is one way of letting employees know you are investing in their future with the company.

Encourage ideas and feedback from staff

Regular meetings where employees can give their feedback and ideas on ways to improve areas of the business are a great way of getting everyone involved in the progression of the business. It also makes staff feel valued.

Social events

Arranging activities outside of work such as a ‘corporate team building day’ for your staff is a great way to create bonding within teams.

Industry communications

Keeping employees up to date with what’s happening in your industry sector ensures they stay leaders in their field. Having staff attend industry events has proven to be a good investment for many employers.

Your culture and values should be continuously communicated ensuring employees understand your culture and why it’s important. Those who advance your culture should be rewarded and those who don’t should be given honest and open feedback.